Wendy’s Is Launching a New Gourmet Burger & Fries Today

Wendy’s has recently launched an innovative upgrade to its menu, focusing on two key items: a gourmet burger and revamped fries. The highlight of this launch is the new french fries, designed to stay crispy and hot, particularly for drive-thru and delivery orders.

These fries represent a significant development in fast food technology. Wendy’s has engineered the fries to maintain their heat and crunch for an extended period, between 15 to 30 minutes after purchase.

This was achieved by designing one side of the fry to be thicker for better heat retention, while the other side is thinner to enhance crispiness. Additionally, Wendy’s added a “whisper” of coating to increase the crispiness without compromising the fluffy texture inside, akin to a baked potato.

This innovation reflects Wendy’s response to the changing consumer preferences, especially the increased demand for delivery and takeaway options.

Moreover, Wendy’s has also introduced a new gourmet burger, adding to the allure of their menu. This burger features never-frozen beef and is topped with unique ingredients like Applewood smoked bacon, a custom bacon sauce, crispy onions, American cheese, and a creamy, tangy cheddar cheese spread, all served on a toasted cheddar bun.

This burger takes inspiration from Southern cuisine and aims to provide a rich, flavorful experience to the customers.

These new additions are part of Wendy’s larger strategy to innovate and enhance their menu offerings, keeping up with changing consumer tastes and preferences in the fast-food industry.